Zamboê - Spa
Customer Intelligence Platform
Timeline
Initial Diagnosis
Marketing campaigns were identical for all clients.
Data Mapping
Belle behavioral data was structured for scoring.
Scoring Engine
Dynamic engagement and loyalty model created.
WhatsApp Sync
Segments pushed into BotConversa in real time.
Automation
Personalized retention & VIP campaigns launched.
Context
Zamboê is a premium spa managing communication via WhatsApp (BotConversa) and service history through Belle Software.
Challenge
Both systems operated in isolation, preventing marketing from tailoring communication based on real customer behavior. All clients received identical campaigns regardless of engagement or value.
Solution
We developed a unified intelligence layer that transforms Belle data into a dynamic client score. This score syncs into BotConversa to drive real-time behavioral segmentation.
Impact
- ✔Shift from mass messaging to behavioral marketing
- ✔Prioritize high-value clients
- ✔Reactivate inactive customers
- ✔Improve campaign relevance
Outcome
Operations and marketing became connected through a customer-success layer, allowing communication with the right client, at the right time, with the right message.